Branding guidelines

The MarsBased Branding Guidelines

When using our logos and brand identity, you've got to follow a few indications that we're listing in this section of our Handbook.

Name

First and foremost, in written form, MarsBased is one word and one word only, with a capital M and a capital B. Unless required to do so, the name of the company shall not be spelt in all uppercase (MARSBASED) or all lowercase letters (marsbased).

Logo

Note: If you're reading this section using Github's dark mode, you might not see things correctly. Considering turning it off temporarily.

Our main logo is the one with the name of the company:

Over dark backgrounds, we prefer using the red version of the logo. This is the logo used on our website:

We have an alternative white version of the logo, but we don't use it very often nowadays:

Finally, we sometimes use green/turquoise when the red color is already highly prominent, or used by a different title, like on our podcast website:

Only use the green/turquoise logo over a #262728 background, like in this example:

Icon / Abbreviated

Sometimes, when we're forced to use a smaller logo or one with squared proportions, we use the following ones instead:

Follow the same color principles explained above.

Social profile picture

In social networks, platforms, and tools, where we need to display a company profile picture, we typically use one of the following options:

Corporate colours

We use the following colours in all of our communications and assets:

Red Mars ©

• RGB: 255, 0, 51

• CMYK: 0%, 100%, 80%, 0%

• HEX: #FF0031

Green Martian ©

• RGB: 0, 255, 191

• CMYK: 100%, 0%, 25%, 0%

• HEX: #00FFBE

Grey Space Suit ©

• RGB: 38, 39, 40

• CMYK: 5%, 2%, 0%, 84%

• HEX: #262728