# Branding guidelines

## The MarsBased Branding Guidelines

When using our logos and brand identity, you've got to follow a few indications that we're listing in this section of our Handbook.

## Name

First and foremost, in written form, **MarsBased** is one word and one word only, with a capital M and a capital B. Unless required to do so, the name of the company shall not be spelt in all uppercase (MARSBASED) or all lowercase letters (marsbased).

## Logo

**Note:** If you're reading this section using Github's dark mode, you might not see things correctly. Considering turning it off temporarily.

Our main logo is the one with the name of the company:

![Main logo](/files/cnrAvboHFTCJ11ZLkbbW)

Over dark backgrounds, we prefer using the red version of the logo. This is the logo used on [our website](https://marsbased.com/):

![Main logo over dark backgrounds](/files/qedcSyjoVfI3OUxSPlyu)

We have an alternative white version of the logo, but we don't use it very often nowadays:

![Alternative logo over dark backgrounds](/files/rvXhGxCqrPsUHXdsEs5b)

Finally, we sometimes use green/turquoise when the red color is already highly prominent, or used by a different title, like on our [podcast website](https://podcast.marsbased.com/):

![Alternative logo](/files/rtjgxYZgcwOSozcrtjz7)

Only use the green/turquoise logo over a #262728 background, like in this example:

![Alternative logo example](/files/Z72F1npoMr4N7uWwu89U)

## Icon / Abbreviated

Sometimes, when we're forced to use a smaller logo or one with squared proportions, we use the following ones instead:

![Main abbreviated logo](/files/r4YMkz5TTHFBWLh9PX5M)![Main abbreviated logo over dark backgrounds](/files/wp5pBIab4AvMW5vGV9KO)![Alternative abbreviated logo over dark backgrounds](/files/tBw7Fp1T3TqLkh2nCAS6)![Alternative abbreviated logo](/files/sDRsQQwFqj2uXzh4DdbT)

Follow the same color principles explained above.

## Social profile picture

In social networks, platforms, and tools, where we need to display a company profile picture, we typically use one of the following options:

![Social picture](/files/NP78znrClPPsNRZAYsvw)![Alternative social picture](/files/o6TiTI7ndg9mdDCawsKI)

## Corporate colours

We use the following colours in all of our communications and assets:

**Red Mars ©**

* RGB: 255, 0, 51
* CMYK: 0%, 100%, 80%, 0%
* HEX: #FF0031

**Green Martian ©**

* RGB: 0, 255, 191
* CMYK: 100%, 0%, 25%, 0%
* HEX: #00FFBE

**Grey Space Suit ©**

* RGB: 38, 39, 40
* CMYK: 5%, 2%, 0%, 84%
* HEX: #262728


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